Conversation drives sales and this is a well-known fact. For customers, it is important to have someone to ask questions and clarify doubts, someone who could guide them and recommend them the best option. Today, conversations can be automated, and today there is no need to have a physical person attached to each customer. Nowadays, conversational commerce became a fast-growing buzzword and chatbots play a key role in this field.
Chatbots are mostly used for customer service, information acquisition or lead generation.
The most advanced chatbots are powered by artificial intelligence, helping to understand complex requests, personalize responses, and improve interactions over time.
Let us develop a Chatbot that handles almost every possible automation
We at Athenasoft, considers every possible integration needed by our client to and personalize the chatbot for their store. This chat bot will be developed through google’s Dialogflow AI which is used by various top ranking websites in the world. The google assistant is also based on the DialogFlow technology. It will be integrated with the NopCommerce and will provide following benefits to our client:
1. Time and cost efficiency
By automating conversations that would require an employee to answer, organizations save time and money that can then be allocated to other efforts. Instead of having people doing manual, repetitive tasks or answering similar questions, those individuals may focus on more exciting things.
“Talking to virtual employees will play an increasingly pivotal role: customers don’t want to wait for answers to simple questions. And business doesn’t want to allocate resources to answer the same questions over and over.” — Phil Vanstone, Program Manager at Shopify Plus
Chatbot use direct messages to gather useful information to provide effective and relevant support. For example, chatbots can ask users why they ended up being on this website. Or people could use chatbots as an advisor for recommendations. Also, the chatbot will remember all customer’s choices and provide the customer with relevant choices the next visit. As well as serving as effective channels for informing or reminding customers about new products or promotions on the e-commerce store.
3. Guide users
Unfortunately, sometimes it is not clear where information is. And sometimes users just leave the website because they couldn’t find products they were searching for. And sometimes customers are not sure about what they really want and need. By asking a series of qualifying questions, chatbots route users to the best place for them to find the information they want.
4. Provide 24/7 service
One of the most popular uses of chatbots is to provide quick answers in an emergency. However, there are a lot of organizations that don’t offer 24-hour service and for them to increase sales without increased a lot the costs, chatbots are an excellent option.
5. Customer engagement
Chatbots offer a new and interactive way to engage with brands.
6. Customer satisfaction
Chatbots allow customers to clarify their doubts very quickly, avoiding having annoying calls and scrolling the FAQ sections. Also, let’s not forget about the human factor – mood and emotions. Humans react to others based on their mood and emotions. If an agent is having a good attitude or is in good mood he will most probably talk to customers in a good way. If the agent is in a bad mood, probably it will influence the way he responds to customers. Whereas chatbots don’t have this problem and always respond to questions in the right way.
7. Error reduction
It is a well-known fact that humans can only concentrate on 3 to 4 things at the same time. If it goes beyond that humans are bound to meet errors. But chatbots can simultaneously have conversations with thousands of people. No matter what time of the day it is or how many people are contacting them, every single one of them will be answered instantly and correctly.
Chatbots can be also used to track purchasing patterns and consumer behaviors by monitoring user data. According to Forbes, this helps a company to decide “which products to market differently, which to market more and which to redevelop for relaunch”.